Privacy Policy

At BookARide our mission is to improve people’s lives by providing Guyana’s best transportation, through our platform to help you get from point A to point B. To do that, we need to collect, use, and share some of your personal information. This Privacy Policy is meant to help you understand how BookARide does that and how to exercise the choices and rights you have in your information.

    Collects location data to enable for real time tracking of driver, even when the app is in background or not in use.

    This policy applies to all BookARide users, including Riders and Drivers (including Driver applicants), and to all BookARide platforms and services, including our apps, websites, features, and other services (collectively, the “BookARide Platform”).

    When you use the BookARide Platform, we collect the information you provide, usage information, and information about your device. We also collect information about you from other sources like third-party services, and optional programs in which you participate, which we may combine with other information we have about you. Here are the types of information we collect about you:

    Account Registration. When you create an account with BookARide, we collect the information you provide us, such as your name, email address, phone number, birth date, and payment information. You may choose to share additional info with us for your Rider profile, like your photo or saved addresses (e.g., home or work), and set up other preferences (such as your preferred pronouns).

    Driver Information. If you apply to be a Driver, we will collect the information you provide in your application, including your name, email address, phone number, birth date, profile photo, physical address, government identification number (such as National ID Number), driver’s license information, vehicle information, and car insurance information. We collect the payment information you provide us, including your bank routing numbers. We may need additional information from you at some point after you become a Driver, including information to confirm your identity (like a photo).

    Ratings and Feedback. When you rate and provide feedback about Riders or Drivers, we collect all of the information you provide in your feedback.

    Communications. When you contact us or we contact you, we collect any information that you provide, including the contents of the messages or attachments you send us.

    Location Information. Great rides start with an easy and accurate pickup. The BookARide collects location information (including GPS and WiFi data) differently depending on your BookARide app settings and device permissions as well as whether you are using the platform as a Rider or Driver:

    Riders: We collect your device’s precise location when you open and use the BookARide app, including while the app is running in the background from the time you request a ride until it ends.

    Drivers: We collect your device’s precise location when you open and use the app, including while the app is running in the background when it is in driver mode. We also collect precise location for a limited time after you exit driver mode in order to detect ride incidents, and continue collecting it until a reported or detected incident is no longer active.

    Usage Information. We collect information about your use of the BookARide Platform, including ride information like the date, time, destination, distance, route, payment, and whether you used a promotional or referral code. We also collect information about your interactions with the BookARide Platform like our apps and websites, including the pages and content you view and the dates and times of your use.

    Device Information. We collect information about the devices you use to access the BookARide Platform, including device model, IP address, type of browser, version of operating system, identity of carrier and manufacturer, radio type (such as 4G), preferences and settings (such as preferred language), application installations, device identifiers, advertising identifiers, and push notification tokens. If you are a Driver, we also collect mobile sensor data from your device (such as speed, direction, height, acceleration, deceleration, and other technical data).

    Communications Between Riders and Drivers. We work with a third party to facilitate phone calls and text messages between Riders and Drivers without sharing either party’s actual phone number with the other. But while we use a third party to provide the communication service, we collect information about these communications, including the participants’ phone numbers, the date and time, and the contents of SMS messages. For security purposes, we may also monitor or record the contents of phone calls made through the BookARide Platform, but we will always let you know we are about to do so before the call begins.

    Address Book Contacts. You may set your device permissions to grant BookARide access to your contact lists and direct BookARide to access your contact list, for example to help you refer friends to BookARide. If you do this, we will access and store the names and contact information of the people in your address book.

    Cookies, Analytics, and Third-Party Technologies. We collect information through the use of “cookies”, tracking pixels, data analytics tools like Google Analytics, SDKs, and other thirdparty technologies to understand how you navigate through the BookARide Platform and interact with BookARide advertisements, to make your BookARide experience safer, to learn what content is popular, to improve your site experience, to serve you better ads on other sites, and to save your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the BookARide Platform. You should consult your web browser(s) to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may miss out on certain features of the BookARide Platform.

    Third-Party Services. Third-party services provide us with information needed for core aspects of the BookARide Platform, as well as for additional services, programs, loyalty benefits, and promotions that can enhance your BookARide experience. These third-party services include background check providers, insurance partners, financial service providers, marketing providers, and other businesses. We obtain the following information about you from these thirdparty services:

    • Information to make the BookARide Platform safer, like background check information for drivers;
    • Information about your participation in third-party programs that provide things like insurance coverage and financial instruments, such as insurance, payment, transaction, and fraud detection information;
    • Information to operationalize loyalty and promotional programs or applications, services, or features you choose to connect or link to your BookARide account, such as information about your use of such programs, applications, services, or features; and
    • Information about you provided by specific services, such as demographic and market segment information

    Enterprise Programs. If you use BookARide through your employer or other organization that participates in one of our BookARide Business enterprise programs, we will collect information about you from those parties, such as your name and contact information.

    Concierge Service. Sometimes another business or entity may order you a BookARide ride. If an organization has ordered a ride for you using our Concierge service, they will provide us your contact information and the pickup and drop-off location of your ride.

    Referral Programs. Friends help friends use the BookARide Platform. If someone refers you to BookARide, we will collect information about you from that referral including your name and contact information.

    Other Users and Sources. Other users or public or third-party sources such as law enforcement, insurers, media, or pedestrians may provide us information about you, for example as part of an investigation into an incident or to provide you support.

    We use your personal information to:

    • Provide the BookARide Platform;
    • Maintain the security and safety of the BookARide Platform and its users;
    • Build and maintain the BookARide community;
    • Provide customer support;
    • Improve the BookARide Platform; and
    • Respond to legal proceedings and obligations.

    Providing the BookARide Platform. We use your personal information to provide an intuitive, useful, efficient, and worthwhile experience on our platform. To do this, we use your personal information to:

    • Verify your identity and maintain your account, settings, and preferences;
    • Connect you to your rides and track their progress;
    • Calculate prices and process payments;
    • Allow Riders and Drivers to connect regarding their ride and to choose to share their location with others;
    • Communicate with you about your rides and experience;
    • Collect feedback regarding your experience;
    • Facilitate additional services and programs with third parties; and
    • Operate contests, sweepstakes, and other promotions.

    Maintaining the Security and Safety of the BookARide Platform and its Users. Providing you a secure and safe experience drives our platform, both on the road and on our apps. To do this, we use your personal information to:

    • Authenticate users;
    • Verify that Drivers and their vehicles meet safety requirements;
    • Investigate and resolve incidents, accidents, and insurance claims;
    • Encourage safe driving behavior and avoid unsafe activities;
    • Find and prevent fraud; and
    • Block and remove unsafe or fraudulent users from the BookARide Platform.

    Building and Maintaining the BookARide Community. BookARide works to be a positive part of the community. We use your personal information to:

    • Communicate with you about events, promotions, elections, and campaigns;
    • Personalize and provide content, experiences, communications, and advertising to promote and grow the BookARide Platform; and
    • Help facilitate donations you choose to make through the BookARide Platform.

    Providing Customer Support. We work hard to provide the best experience possible, including supporting you when you need it. To do this, we use your personal information to:

    • Investigate and assist you in resolving questions or issues you have regarding the BookARide Platform; and
    • Provide you support or respond to you

    Improving the BookARide Platform. We are always working to improve your experience and provide you with new and helpful features. To do this, we use your personal information to:

    • Perform research, testing, and analysis;
    • Develop new products, features, partnerships, and services;
    • Prevent, find, and resolve software or hardware bugs and issues; and
    • Monitor and improve our operations and processes, including security practices, algorithms, and other modeling.

    Responding to Legal Proceedings and Requirements. Sometimes the law, government entities, or other regulatory bodies impose demands and obligations on us with respect to the services we seek to provide. In such a circumstance, we may use your personal information to respond to those demands or obligations.

    We do not sell your personal information. To make the BookARide Platform work, we may need to share your personal information with other users, third parties, and service providers. This section explains when and why we share your information.

    Riders and Drivers.

    Rider information shared with Driver: Upon receiving a ride request, we share with the Driver the Rider’s pickup location, name, profile photo, rating, Rider statistics (like approximate number of rides and years as a Rider), and information the Rider includes in their Rider profile (like preferred pronouns). Upon pickup and during the ride, we share with the Driver the Rider’s destination and any additional stops the Rider inputs into the BookARide app. Once the ride is finished, we also eventually share the Rider’s rating and feedback with the Driver. (We remove the Rider’s identity associated with ratings and feedback when we share it with Drivers, but a Driver may be able to identify the Rider that provided the rating or feedback.)

    Driver information shared with Rider: Upon a Driver accepting a requested ride, we will share with the Rider the Driver’s name, profile photo, preferred pronouns, rating, real-time location, and the vehicle make, model, color, and license plate, as well as other information in the Driver’s BookARide profile, such as information Drivers choose to add.

    Although we help Riders and Drivers communicate with one another to arrange a pickup, we do not share your actual phone number or other contact information with other users. If you report a lost or found item to us, we will seek to connect you with the relevant Rider or Driver, including sharing actual contact information with your consent.

    Shared Ride Riders. When Riders use a BookARide Shared ride, we share each Rider’s name and profile picture to ensure safety. Riders may also see each other’s pickup and drop-off locations as part of knowing the route while sharing the ride.

    Rides Requested or Paid For by Others. Some rides you take may be requested or paid for by others. If you take one of those rides using your BookARide Business Profile account, a code or coupon, a subsidized program (e.g., transit or government), or a corporate credit card linked to another account, or another user otherwise requests or pays for a ride for you, we may share some or all of your ride details with that other party, including the date, time, charge, rating given, region of trip, and pick up and drop off location of your ride.

    Referral Programs. If you refer someone to the BookARide Platform, we will let them know that you generated the referral. If another user referred you, we may share information about your use of the BookARide Platform with that user. For example, a referral source may receive a bonus when you join the BookARide Platform or complete a certain number of rides and would receive such information.

    Depending on whether you’re a Rider or a Driver, BookARide may share the following categories of your personal information for a business purpose (as we have done for the preceding 12 months) to provide you with a variety of the BookARide Platform’s features and services:

    • Personal identifiers, such as your name, address, email address, phone number, date of birth, government identification number (such as social security number), driver’s license information, vehicle information, and car insurance information;
    • Financial information, such as bank routing numbers, tax information, and any other payment information you provide us;
    • Commercial information, such as ride information, Driver/Rider statistics and feedback, and Driver/Rider transaction history;
    • Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers; and
    • Location data.

    We disclose those categories of personal information to service providers to fulfill the following business purposes:

    • Maintaining and servicing your BookARide account;
    • Processing or fulfilling rides;
    • Providing you customer service;
    • Processing Rider transactions;
    • Processing Driver applications and payments;
    • Verifying the identity of users;
    • Detecting and preventing fraud;
    • Processing insurance claims;
    • Providing Driver loyalty and promotional programs;
    • Providing marketing and advertising services to BookARide;
    • Providing financing;
    • Providing requested emergency services;
    • Providing analytics services to BookARide; and
    • Undertaking internal research to develop the BookARide Platform.

    We may share your personal information in response to a legal obligation, or if we have determined that sharing your personal information is reasonably necessary or appropriate to:

    • Comply with any applicable laws or regulations, civil, criminal or regulatory inquiry, investigation or legal process, or enforceable governmental request;
    • Respond to legal process (such as a search warrant, subpoena, summons, or court order);
    • Enforce our Terms of Service;
    • Cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate the law; or
    • Exercise or defend legal claims, protect against harm to our rights, property, interests, or safety or the rights, property, interests, or safety of you, third parties, or the public as required or permitted by law.

    We may share your personal information while negotiating or in relation to a change of corporate control such as a restructuring, merger, or sale of our assets.

    With your permission or upon your direction, we may disclose your personal information to interact with a third party or for other purposes.

    We retain your information for as long as necessary to provide you and our other users the BookARide Platform. This means we keep your profile information for as long as you maintain an account. We retain transactional information such as rides and payments for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. If you request account deletion, we will delete your information as set forth in the “Deleting Your Account” section below.

    We take reasonable and appropriate measures designed to protect your personal information. But no security measures can be 100% effective, and we cannot guarantee the security of your information, including against unauthorized intrusions or acts by third parties.

    BookARide provides ways for you to access and delete your personal information as well as exercise other data rights that give you certain control over your personal information.

    A. All Users

    Email Subscriptions. You can always unsubscribe from our commercial or promotional emails by clicking unsubscribe in those messages. We will still send you transactional and relational emails about your use of the BookARide Platform.

    Text Messages. You can opt out of receiving commercial or promotional text messages.

    Push Notifications. You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the BookARide Platform (such as receiving a notification that your ride has arrived)

    Profile Information. You can review and edit certain account information you have chosen to add to your profile by logging in to your account settings and profile.

    Location Information. You can prevent your device from sharing location information through your device’s system settings. But if you do, this may impact BookARide’s ability to provide you our full range of features and services.

    Cookie Tracking. You can modify your cookie settings on your browser, but if you delete or choose not to accept our cookies, you may be missing out on certain features of the BookARide Platform.

    Do Not Track. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The BookARide Platform does not currently support Do Not Track requests at this time

    Deleting Your Account. . If you would like to delete your BookaRide account, please visit our website bookaridegy In some cases, we will be unable to delete your account, such as if there is an issue with your account related to trust, safety, or fraud. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to resolve open insurance claims, or we may be obligated to retain your information as part of an open legal claim. When we retain such data, we do so in ways designed to prevent its use for other purposes.

    BookARide is not directed to children, and we don’t knowingly collect personal information from children under the age of 16. If we find out that a child under 16 has given us personal information, we will take steps to delete that information.

    The BookARide Platform may contain links to third-party websites. Those websites may have privacy policies that differ from ours. We are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.

    We may update this policy from time to time as the BookARide Platform changes and privacy law evolves. If we update it, we will do so online, and if we make material changes, we will let you know through the BookARide Platform or by some other method of communication like email. When you use BookARide, you are agreeing to the most recent terms of this policy.

    If you have any questions or concerns about your privacy or anything in this policy, including if you need to access this policy in an alternative format, we encourage you to contact us